4th of July Parade
4th of July Parade


Date: July 4th

Time: 11:00 a.m.

Location: Parade begins at the Corner of Atlantic & Moore Streets.

Travels Moore to Howe Street.

Turns right onto Howe Street.

Follows Howe Street North to Fodale Avenue.

Turns right onto Fodale Avenue and ends just past Southport Heath & Rehabilitation

Sponsored by Dosher Memorial Hospital, Jammin' 99.9, First National Bank  Town of St. James  & WECT


Traffic Entry and Exit Info


Parade Lineup 2019
2019_Parade Line Up Final.pdf
Adobe Acrobat document [83.9 KB]

For those who want to watch the parade from the comfort of their air-conditioned home, consider watching the parade on WECT TV6. The parade will be televised at 11a.m. on July 4th on WECT TV6.   WECT Weatherman Gabe Ross & Rachel Lewis Hirburn, WHQR News Director and Committee Volunteer will announce this year's parade.


Click Here to Watch some of the WECT TV6  Parade Coverage.

2019 N.C. 4th of July Festival Parade Marshal

Heather J. Carlisle


CDR, 596th Trans BDE (SDDC)

2019 Parade Marshal
PR Parade Marshal 2019-FINAL.pdf
Adobe Acrobat document [73.4 KB]
Festival Military Float Honors Vietnam Vets
FestivalMilitaryFloatFinal2019 (002).pdf
Adobe Acrobat document [155.2 KB]

Who doesn’t love a parade?


The current N.C. 4th of July Festival Parade began in 1964 but has roots dating back to 1700’s, when the ladies of Smithville (now the City of Southport) dressed in white and marched through the town in observance of Independence Day. Today’s parade is much longer and has a bigger variety, with over 120 units filling the streets as children’s eyes widen in delight when patriotic units pass by. An extra special treat is that the newly crowned Miss North Carolina makes one of her first appearances in the festival parade.


The parade is sponsored by Dosher Memorial Hospital, First National Bank Jammin 99.9 WKXB-FM & WECT TV6. Parade route begins at the corner of E. Moore Street and Atlantic Avenue, traveling E. Moore to N. Howe Street and following N. Howe to Fodale Avenue. The festival parade steps off at 11am on July 4th (unless July 4th is a Sunday and then it moves to Monday).

Parade Entry Application Will Be Available Mid May

2018 Parade Rules
Parade Rules 2018.pdf
Adobe Acrobat document [131.3 KB]
Parade Route
Adobe Acrobat document [620.0 KB]

Sponsored by:

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